Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business

Buy Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business
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Buy Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business

Branded Entertainment explains how product placement, a long-time phenomenon in film, has moved outside the movie theater to embrace all forms of media. Citing examples from film, music videos and computer games, the author explains the history and development of product placement, the advantages of this form of brand advertising, and methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and to spread the message across multimedia channels.



Call Centers for Dummies

A fun and simple guide to improving call center management and response
Call Centers For Dummies serves as the ideal resource for call center managers. Concentrating on revenue generation, efficiency, and customer satisfaction, it helps managers improve their results and affect their company's bottom line. With new tools and tactics specifically designed for call center managers, Call Centers For Dummies helps put a value on customer relations efforts undertaken in call centers and helps managers implement new strategies for continual improvement of customer service. Call Centers for Dummies
Entertainment centers > Call Centers for Dummies

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